UNICEF has appointed Hello Kitty children's ambassador and the Japanese government appointed her ambassador of tourism. By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon." By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. The brand went into decline in Japan after the 1990s, but continued to grow in the international market. ![]() Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. Originally, Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. ![]() According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. Hello Kitty ( Japanese: ハロー・キティ, Hepburn: Harō Kiti ), also known by her real name Kitty White ( キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio.
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